Base Architects provide high-end architectural services to domestic and commercial clients across the West Midlands and the North West. Our initial brief was to launch a paid media campaign to drive commercial growth. Looking at the data however, we saw there was a greater opportunity with organic content.
When we started working with Base, we identified a range of technical website issues that were restricting search engine access, alongside a heavy reliance on brand-led and keyword-irrelevant organic traffic. Without high quality and dedicated content, search engines weren’t able to understand the services that the website was trying to communicate, resulting in patchy keyword visibility primarily driven by the case study pages.
What We Did
Leverage the power of organic media to foster authentic connections with your audience. As experts in the field, we help brands build and boost their organic reach, cultivating meaningful engagements and driving sustainable growth. With strategic content and targeted engagement, turn your audience into advocates and amplify your brand's voice naturally. Let us propel your organic media success.
Maximize your brand's potential with our strategic paid media services. As experienced specialists, we harness the power of targeted advertising to reach your desired audience precisely when it matters most. We create impactful campaigns that not only attract attention but also drive action, turning prospects into customers. Let us boost your brand's visibility and accelerate growth with our expert paid media strategies.
In the digital age, a compelling website is a must-have, not a luxury. As a premier digital agency, we create engaging, user-friendly websites that attract visitors and drive business growth. Boost your online presence and turn clicks into customers with our expert web development services. Let's craft your digital success story.
The results speak
By resolving the technical issues, improving the quality of existing content, and creating dedicated service-based landing pages, we were able to improve Base’s generic organic traffic profile whilst providing a better foundation from which to launch a paid search campaign. As a result, the traffic that organic search is now generating is of a much higher quality.
Increase in Organic Traffic
Increase in Impressions
What the client said
“"...It very much feels that they have become part of our team and independently formed a marketing Director role.""
ON YOUR WAY UP?
If you’re looking for help with your digital activity, speak to us first. Our team of experts will work with you to tailor a strategy that is relevant to your business and its customers.