Our story
We started Monument after years of working in agencies and as freelancers. We experienced the same issues that a lot of agencies see - channel silos, vertical structures, and a lack of process or frameworks for an integrated channel strategy.
Our view is that the website is the central anchor point for any digital strategy, with search, media and content all working to one broader website strategy. So we get the website right first, and build every lead generation strategy around it. Working as freelancers, we found we did better work together as one team, so that's how Monument works for every client.
How we work
We work closely with you at every stage. You know your business and your customers better than anyone, and that knowledge shapes the content strategy, the design and the user journey through the site.
We start with a scoping meeting which is essentially a deep-dive of your business, and what you need the site to do. From there, we pull together a technical specification which outlines the mechanics of the build, as well as a tone of voice which is pivotal to our content process.
We use keyword research to understand how your customers search for your products and services through a topical hub and content cluster approach. We then plan the site structure and visualise the expected user journey pathways, from page discovery through to enquiry.
Our content strategy starts with search-optimised content briefs for every page, which we fulfil in line with Google's E‑E‑A‑T principles. All of our high-fidelity designs feature written content, so you can see exactly how the site looks before a line of code is written.
We build the site in line with the technical specification from our discovery phase, and plan for any content migrations that we need to work through. We set up conversion tracking so every enquiry is recorded, then train your team on a back end that's easy to use.
We treat every project as a collaboration. We work with you from the outset to understand your business and make decisions as a team, so you always know what we're doing and why.
You know your customers better than anyone, and that knowledge shapes the content on each page, the design, and the user journey through to enquiry. We keep you involved at every stage, from the first scoping meeting through to the launch of the website and beyond.
We take the time to understand what you want from your website and what your business needs from it, and we build so that the end product caters to both outcomes.
Our keyword research shows how your customers search for your products and services, and we plan the site structure and content strategy around this process so the site works for the customers you want to win as well as for your wider business.
Every site we build has strong technical foundations: it's accessible, loads quickly and is structured so that search engines and LLMs can read and understand its content to drive more organic traffic and citations.
We keep our builds lean. We prioritise custom features over plugins wherever we can, which keeps the site lighter, quicker to load and easier to maintain, with fewer third-party updates to manage.
We build each site around how it'll be used, with a back end that's easy for your team to use when updating pages, text and images.
We'd rather train your team to make everyday changes than bill you for them. We're happy to take on the bigger pieces of work, such as new features, eCommerce integrations, payment gateways, or content and campaign planning, and our website maintenance packages cover content changes for sites that need them.
If you feel your website should be doing more for your business, speak to us today. You can book a call directly with us, or submit an enquiry form with details on how we can get in touch.
