Our approach
For a website to bring in enquiries, it needs to have strong technical foundations, a search-optimised structure, and a user-first design. We start with keyword research to understand how customers discover your products and services, then plan the site structure and content strategy before design begins, so every page has a clear job: to be found by the right people and to turn them into enquiries.
Recent builds
Base Architecture: Projects filtered by sector, Individual project pages, Optimised for page speed.
Base is an architecture practice operating from their studios in Shrewsbury, Chester and Conwy. We rebuilt their thin brochure site into a detailed one that showcases the depth of their projects, as well as the services that they provide.
Modality is a private healthcare provider. We rebuilt its national site as a WordPress multisite, with its child sites supporting a range of treatment centres and services, all managed from one WordPress installation.
Cattani UK supplies dental practices with a range of dental equipment. We built them an eCommerce-style product catalogue where the checkout process relies on the submission of an enquiry, rather than a payment system.
Cyndicate Labs is a cybersecurity consultancy that operates across the UK. With an open-ended brief and a request to include striking animations, we designed and built their website with interactive elements that respond to the cursor and an animated brain graphic.
ProTrust Global is a procurement and sourcing consultancy. We built their website on WordPress, prioritising a back-end system that was easy for non-technical staff to use and make content updates.
Cascade Learning is a training and coaching provider that operates across the UK. We built their website on WordPress and with a search-optimised topical hub-and-spoke content strategy.
Process
Every website project follows the same five stages, from discovery through to ongoing care once the site is live, and we draw on your knowledge of the business at each one.
Research and planning are key early-stage processes, so the site structure and content strategy are set up to be found and to convert from the day the site goes live.
We start with a scoping meeting to establish the key facts about your business, the customers you sell to and what the site has to achieve, then we write the technical specification, agree your tone of voice and audit your current site, content and competitors to guide our keyword research and content strategy.
We use keyword research to understand how your customers search for your products and services, then plan the site structure, content strategy and user journeys for each type of visitor and their buying intent, from page discovery through to enquiry.
Our content strategy starts with search-optimised content briefs for every page, which we write to Google's E‑E‑A‑T principles, underpinned with schema markup and a user-first internal linking strategy. All of our high-fidelity designs feature written content, so you can see exactly how the site looks before a line of code is written.
We build the site as per the technical specification on WordPress or as a custom build, manage the content migration and map redirects from your old site. We set up conversion tracking so that you can measure success from day one, and we train you and your team on a back end that's easy to use.
After launch, we can host and manage the site for you, including security and software updates, scheduled backups, uptime monitoring, content changes, and fixing any small issues before they become bigger ones and more costly to resolve.
You review the content and designs as we go, and sign off each stage before the next one starts.
What we build
We build bespoke websites around your business and the products and services that you sell. We only include the functionality that your site needs, so it loads faster, and stays flexible as your products and services change.
For a firm that has outgrown an out-of-the-box solution, such as a page builder, having a bespoke build with good back-end usability is a worthwhile investment as the site can continue to scale as your business grows.
A B2B website has to build trust and turn considered buyers into qualified enquiries. B2B buyers often research your site well before they submit an enquiry, so it's important the services are communicated clearly and trust is gained at the earliest opportunity.
We plan for that longer sales cycle with clear proof of work, a straightforward navigation and content that answers the questions that your customers ask before they buy. For Cattani, that meant a dealer search that points each buyer to the nearest suppliers and engineers, and a product catalogue where the checkout sends an enquiry.
An eCommerce website should prioritise a strong user experience alongside good technical foundations, such as fast page load speed and a smooth checkout process. Checkouts which are convoluted or pages that fail to load risk losing a sale, regardless of how well the website has been visually designed.
The cost of an eCommerce website can vary greatly, and is usually determined by product category depth and volume. Our guide to what a website actually costs sets out typical cost ranges by the type of website that we build.
Some websites need to do more than provide information. We build client portals, custom booking tools, cost calculators and bespoke integrations with the systems you already use, all of which go beyond a brochure site.
These builds vary far more than a standard website, because the functionality is specific to how your business works. We start with a short conversation about what the build needs to do, and scope it from there.
Cost
What a website costs can vary greatly, and is often dictated by the functionality it needs, and how we expect users to interact with it. A brochure site and a site built to generate a steady flow of enquiries are different projects with different prices, so we price each build on what the site needs to achieve for your business.
If your website has to generate enquiries and grow with the business, a bespoke build is usually better value over the long term. A template is quicker and cheaper up front, and it can be the right choice if you only need a simple online presence. If cost is the deciding factor, our guide to what a website actually costs sets out typical ranges for the different types of sites that we build.
We've written guides to the questions we're asked most before a build, covering what a website costs and when a WordPress multisite is the right choice.
If you're considering a new website for your business, talk to us first. We build and manage search-optimised websites that are found by the right people and which turn visits into valuable enquiries.
