How we work
Our website development process
Discovery
We start with a scoping meeting which is essentially a deep-dive of your business, and what you need the site to do. From there, we pull together a technical specification which outlines the mechanics of the build, as well as a tone of voice which is pivotal to our content process.
Research & plan
We use keyword research to understand how your customers search for your products and services through a topical hub and content cluster approach. We then plan the site structure and visualise the expected user journey pathways, from page discovery through to enquiry.
Content & design
Our content strategy starts with search-optimised content briefs for every page, which we fulfil in line with Google's E‑E‑A‑T principles. All of our high-fidelity designs feature written content, so you can see exactly how the site looks before a line of code is written.
Development & launch
We build the site in line with the technical specification from our discovery phase, and plan for any content migrations that we need to work through. We set up conversion tracking so every enquiry is recorded, then train your team on a back end that's easy to use.
Case studies
Results from recent projects
Case study / Base Architecture
A thin site turned into a detailed, high-performing one
Base Architecture came to us with a thin site that undersold their work. We rebuilt it so the new site presents their projects properly, and we still work with the directors today.
Case study / Modality
A multisite network for a private healthcare provider
Modality runs a national site with child sites for its treatment centres and services, all managed from one place.
Talk to us about your website
- 5.0 from 9 Google reviews
- ISO 9001, 27001 and 42001
