Case study
Cattani UK: a product catalogue with a self-serve quote system
Cattani ESAM UK has supplied dental suction and compressed-air equipment to the UK and Irish dental trade since 1989, as part of the Italian Cattani group founded in Parma in 1967. Its customers range from dental practices to hospitals, universities and the military. We built Cattani a product catalogue with a self-serve quote system, so business customers can put together what they need and send it straight to Cattani, plus a dealer search that points them to their nearest supplier or engineer.
- Client
- Cattani ESAM UK
- Services
- Web development, lead generation
- Sector
- Dental equipment, B2B
Thechallenge
Cattani's business customers usually know what they need, but equipment like this isn't bought by card at a checkout. From its base in Bromsgrove, Cattani wanted a product catalogue where buyers could browse the range, choose their products and request a quote themselves, without having to call or email to get started.
And because Cattani rarely sells direct to dentists, the site also had to point each buyer to the right supplier or engineer in their area.
Whatwedid
We built a product catalogue around how Cattani sells, with a quote system its business customers can use on their own.
A self-serve quote system
Buyers browse the catalogue and add the products they need to a quote, using product pages and a basket that work the way they'd expect. When they submit it, the request reaches Cattani as a lead with everything the team needs to follow up.
The dealer search for dealers and engineers
The dealer search finds the dealers and engineers nearest to each buyer, matched to what they've searched for. It's built for the two groups who use the site: the engineers who maintain the equipment, and the dental practices that use it.
How the project ran
We started with the site architecture and wireframes, so the quote system and the dealer search were part of the site's structure from the start rather than added later. We then did the high-fidelity design and ran training for the team at Cattani's offices.
Theresult
Cattani's business customers can now put together their own quote requests online, and each buyer is pointed to the right local supplier or engineer. Organic search visits were up 20% from March to September 2026, compared with the same months in 2025.
We did the architecture and wireframes first, so the quote system and the dealer search were part of the site's structure from the start.
A catalogue of Cattani's suction, compressor and separator range, with product pages that work the way a buyer expects.
Buyers add products to a quote and submit it themselves, and it reaches Cattani as a lead ready to follow up.
The dealer search finds the dealers and engineers nearest to each buyer, matched to what they've searched for. It's built for the engineers who maintain the equipment and the dental practices that use it.
- Organic search visits
- +20%
Mar-Sep 2026 compared with Mar-Sep 2025 (GA4)
Intheclient'swords
Cattani UK left this Google review on 17 October 2024:
“Max and the team have created us a fabulously user friendly yet complex website, which is way more informative and intelligent than the previous.”
Cattani UK · Google review
