Case study

Cyndicate Labs: a website built to be found for every service

Cyndicate Labs is a CREST and NCSC CHECK-accredited offensive security consultancy, trusted by banks, government and enterprise organisations to test their defences under frameworks such as the Bank of England's CBEST. We designed and built a website around a data-backed site architecture, so the firm is now visible for a wide range of services and topics it previously had no coverage for.

Client
Cyndicate Labs
Services
Web development
Sector
Cybersecurity consultancy
Cyndicate Labs homepage hero with the cursor-reactive pixel grid, frosted header and the brain graphic

Thechallenge

Cyndicate Labs' work covers a lot of ground: red and purple teaming, threat-led penetration testing, application, cloud and infrastructure testing, and regulatory schemes including CBEST, TIBER and DORA. Buyers search for each of those separately, and the firm's old site didn't cover most of them.

For a firm whose clients include regulated financial institutions and public sector bodies, being missing from those searches meant missed opportunities. The site needed a structure that matched the breadth of the work, and a look that matched the firm's technology-forward brand. There's more on how we approach new sites on our Web Development page.

Cyndicate Labs Penetration Testing page with its animated graphic and accreditation badges
Cyndicate Labs' Penetration Testing page.

Whatwedid

Cyndicate Labs Our Services page, built from service card blocks

Research-led site architecture

We started with the data, researching how Cyndicate's buyers search for the services the firm offers. That research shaped the site's architecture, so each service, testing type and regulatory framework has a clear place in the structure.

Pixel grid following the cursor beside the frosted header and frosted brain panel on the Cyndicate Labs homepage

A page for every service and framework

Penetration testing, red and purple teaming, application and cloud testing each have their own pages, alongside pages for compliance frameworks such as Cyber Essentials, NCSC CHECK and DORA. The site now answers the specific questions buyers are searching for.

Cyndicate Labs brain graphic with orange pulses moving along its connections

Design within the brand

We built the pages from blocks the Cyndicate team manages themselves, so the site can grow as their services do. The design stays within Cyndicate's brand guidelines, with subtle motion on the firm's own brain graphic and a cursor-reactive pixel grid.

The "Speak to a cyber security expert" panel on the Cyndicate Labs home page, under the site's frosted header, with the orange pixel trail following the cursor
Cyndicate Labs' enquiry call to action, on its home page. The orange pixel trail follows the cursor.

Theresult

Cyndicate Labs now has a website that reflects the full breadth of its work. The firm is visible for a wide range of services and topics it previously had no coverage for, on a site its team can keep extending.

  • A site structure shaped by research into how buyers search for offensive security services.

  • Dedicated pages for each testing service and for frameworks such as CHECK, Cyber Essentials and DORA.

  • Visible for a wide range of services and topics the old site had no coverage for.

  • Built from blocks the Cyndicate team manages themselves, so the site grows with their services.

Isometric drawing of a Cyndicate Labs page taken apart into its layers, set out as four steps. The top step: the service blocks from the Our Services page, one lifted out of its slot, blocks the Cyndicate team manages themselves. Then frosted white overlays, translucent panels with the page's purple pixels showing through. Then the firm's brain graphic of connected nodes, with orange pulses along its connections. At the front, the pixel grid, with squares rising round the cursor. Behind the steps, the Cyndicate Labs home page, face-on.

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Worklikethisforyourfirm

If your firm does more than your website shows, tell us what you offer and we'll talk you through how a research-led site architecture could work for you. You can also read the Cattani case study, or see how we build websites on our Web Development page.

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